What are Keywords?

Keywords are the words or phrases that people type into Google when they need something, an answer, or a service.

Easy example:
If someone types on Google:
• “iPhone screen repair near me”

This is a keyword. In simple words, whatever a person types into Google or any other search engine is called a keyword, just like I showed in the screenshot above.

How many types of keywords are there?

There are two types of keywords:

• Short-tail keywords
• Long-tail keywords

What are Short-Tail Keywords?

Short-tail keywords are keywords that consist of 1 or 2 words and are very general.

Easy examples:
• SEO
• Mobile Repair
• Coffee
• Shoes
• Laptop

The meaning of these keywords is not clear, Google does not know exactly what the user wants.

For example:
if someone types “Mobile” on Google, it is unclear whether they want to:

• buy a mobile,
• get mobile repair,
• read mobile reviews,
• or check mobile prices.

What are Long-Tail Keywords?

Long-tail keywords are keywords that consist of 3 or more words and are very specific.

This means the user knows exactly what they want, which is why they type these keywords on Google.

Easy examples:

• how to calculate percentage increase
• black coffee benefits for women
• iPhone screen repair in Lahore
• best SEO expert for local business
• cheap laptop repair near me

Understand with an example:

Short-Tail:
Coffee

Long-Tail:
Can black coffee help with weight loss?

➡️ Here, the user’s intent is clear.

Why are long-tail keywords so powerful in SEO?

• Google understands the exact topic
• New websites can also rank
• The person searching is already interested

Long Tail vs Short Tail (quick table)

Short Tail	Long Tail
SEO	SEO for small business in Pakistan
Mobile	Samsung mobile battery replacement price
Coffee	Black coffee before workout benefits

Conclusion

What are Keywords? Keywords are the words or phrases that people type into search engines.

In this blog, we discussed two types of keywords:

• Short Tail Keywords: General and short, like SEO, Mobile, Coffee
• Long Tail Keywords: Specific and detailed, like Top 10 WordPress SEO Tips from Professionals to Boost Your Website Ranking, Samsung mobile battery replacement price, Black coffee before workout benefits

Both short tail and long tail keywords are important in their own way, and understanding them with clear examples is very helpful.