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Case Study Info Wholly

🎯 Case Study: How I Got Google AdSense Approval on InfoWholly – Without Paid Tools or Traffic

Client: Internal Project (InfoWholly.com)
Niche: General Blogging
Duration: 4 Weeks
Goal: AdSense Approval
Result: ✅ Google AdSense Approved (Despite Zero Traffic)

🚀 Overview

In this case study, I’ll walk you through how I successfully got Google AdSense approval for a fresh blog — InfoWholly.com — without using any paid tools, backlink campaigns, or prior traffic.

While many say you need high traffic or premium tools to get approved, I focused on content quality, clean structure, and compliance — and it worked.

🧩 Project Goals

  • Build a blog from scratch
  • Ensure it’s fully AdSense policy-compliant
  • Get approval without paid tools or fake traffic
  • Lay a clean foundation for future SEO growth

🛠️ What I Did (Step-by-Step)

1. Domain & Hosting Setup

  • Purchased domain: infowholly.com
  • Set up fast & secure hosting
  • Installed WordPress (lightweight, updated)

2. Theme & Speed Optimization

  • Installed Newspaper Theme (licensed)
  • Disabled unused demos & scripts
  • Used Smush + Autoptimize for speed
  • Delayed JS like Google Analytics and Recaptcha for performance

3. Essential Pages Created

  • About Us
  • Contact Us
  • Privacy Policy (with AdSense compliance)
  • Terms & Conditions
  • Disclaimer

4. Content Strategy

  • Wrote 15+ original articles (800–1200 words each)
  • Focused on beginner-friendly, helpful topics
  • No AI copy-paste or spun content
  • Categories included: Life Lessons, Society, Education, Personal Development

5. Basic SEO Setup

  • Installed Rank Math
  • Submitted sitemap to Google Search Console
  • Indexed all important pages
  • Optimized meta titles, descriptions, internal linking

📈 Results

  • Applied for Google AdSense: ✅ After 20 Days of Launch
  • Approved in: Less than 7 Days
  • Traffic at the time of approval: 0 Organic Visitors
  • No paid backlinks or external SEO efforts

💡 What Made It Work?

✅ Compliance First: All AdSense-required pages were ready
✅ Content Quality: No AI junk, real value for human readers
✅ Clean Design: Newspaper theme gave it a premium, user-friendly feel
✅ Fast Load Time: Core Web Vitals passed
✅ Zero Violations: No copyright, adult content, or policy breaches

📉 What Happened Later?

After Google’s March 2024 Core Update, InfoWholly lost organic visibility — traffic dropped to 0 and keywords disappeared. But AdSense remained active, which proves that the site was built on a clean, policy-friendly base.

🔄 Next Steps (In Progress)

  • Update & improve content with more E-E-A-T
  • Build authority with internal linking and credible outbound links
  • Publish new articles targeting long-tail, low competition keywords
  • Focus on rebuilding organic traffic organically

📌 Key Takeaway

You don’t need 1000s of traffic or paid SEO tools to get AdSense.
What you really need is structure, clean UX, and real content that offers value.

🧠 Want Help Getting AdSense Approval?

If you’re struggling with AdSense rejections or don’t know where to start, I can help set up your blog from scratch, optimize it, and increase your chances of getting monetized — even if you’re new.

👉 Contact Me to get started.